Online social networks are a recent global phenomenon of the last five years. This paper considers the value and under-realised potential of online social networks that connect cultural practitioners and organisations who are responding to ecological concerns across the world. That the cultural sector will have a significant role in engaging the world’s audiences and projecting new visions of how humanity may live more sustainably on this finite earth is increasingly recognised. However, while online social networks have in the last few years made art and ecology activities more visible their use has not been strategically utilised or examined in detail and efforts across the sector are as yet scattered and uneven. To fully harness the potential of these radical new and change-making communication tools, art and ecology networks that reference responses to ecological concerns, and in particular climate change, would clearly benefit from implementing online strategies from environmental and political activism, marketing strategies from business, as well as connecting with social media experts and research from the social sciences.
The full paper can be downloaded at http://ecoartnotebook.com/?page_id=1511