Green Pedestrian Crossing in China Creates Leaves from Footprints

Jody Xiong of DDB China, in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. Enormous white canvases with a bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed, their shoe soles were… Continue reading Green Pedestrian Crossing in China Creates Leaves from Footprints