TerraCycle creates national recycling systems for previously non-recyclable or hard-to-recycle waste. Anyone can sign up for these programs, called the Brigades, and send them waste. Then, the collected waste is turned into different products and materials available at major retailers.
Terracycle encourages teams from the 21 countries where their Brigades operate in to beat their personal and national records during the 2012 Summer Olympic Games. For every country which accomplishes the goal, all the participants who sent waste during the games will receive TerraCycle points. Also, all the shipments will be counted towards the global goal of collecting 4 million pieces of waste.
For more information about Terracycle and the Recycling Games, please visit http://www.terracycle.com
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Luis Bravo. Luis Bravo is a Business Management student at Universidad Iberoamericana in Puebla, México. He was an exchange student at Leuphana Universität, doing a 3-months Internship at Cultura21 in the framework of the Leuphana Plus Program, and continues to collaborate with Cultura21.