The aim of Cultura21 is to create a cultural change in the sense of a self-sustained, socio-ecological development. This would be a cultural evolution of social practices, societal customs and value patterns.

Besides the examination of the socio-ecological dimension, Cultura21 investigates the cultural aspects of societal development. The activities of Cultura21 refer not only to conceptual but also to practical changes. The aim is to develop a strategy for cultural sustainability - since art, media, education, intercultural exchange, alternative forms of communication and organisation, as well as emotions all play central roles in cultural de-velopment.

The Goals of Cultura21

Cultura21 searches for an alternative to today’s dominating mono-cultural model of development.
Content-Objectives (objectives on the level of the cultural “message” and “value”) are:
•  Critique on social structures that support social injustices
•  Active encouragement of social change concerning socio-ecological values (taking into account:
•  Historical, emotional, multi- and transcultural, social and environmental influences and differences),
•  Encouragement of cultural and environmental awareness

Taking into account that an organisation is continuously developing, structural objectives (i.e. selection, identity and quality) as well as an appreciation for diversity are necessary (i.e. openness, integration, dynamic participation). The goals of Cultura21 can only be realised through adequate communication.
The Communication-Objectives (objectives on the level of culture as “mediator”) are
•  Interdisciplinary networking and co-operation
•  Intra- and intercultural communication working together towards equality and integration
•  Development of communication modes concerning the environment
•  Foundation of interdisciplinary forums
•  Research and improvement of societal processes and types of organisation

These objectives (both content and communication) are equally important and can only be realised in support of each other.

Cultura21's concept of cultural evolution is a synthesis of the content and communication goals noted above. Evolution is achieved through the interaction of structure and change. Cultura21 does not necessarily seek to replace traditional cultural values with new ones, but rather supports those elements and processes that open worldviews and ways of thinking.

Click here to read about the Strategy and Structure of Cultura21 in Germany...